Buffs

Minimum Viable Product

Timeframe

2021 - 4 Weeks (80 hours)

Role

Research, Ideating, Information Architecture, Designing, Prototyping

Summary:

Convenience has been a growing need in many people's daily lives, and that has only grown as the average person has been spending most of their time at home during the pandemic and gotten used to ordering and receiving directly to them. With this in mind I wanted to find users' thoughts on the current convenience for car services with a focus on detailing/cleaning to figure out how best to add convenience to that industry.

Goal:

The goal of this case is to create a minimum viable product that can add convenience to car owners and the necessary services to take care of a car.

Research + Discovery

Secondary Research

In order to define a problem with the current state of car servicing, I started by conducting secondary research as well as some competitive analysis. Through secondary research it was easy to determine that there is a growing demand that has only increased with consumers desires to stay at home and have minimal interaction. Creating convenience reduces friction for users which allows them to choose the path of least resistance and increases their chances of following through. Also through this research I was able to determine the importance of car detailing as it helps preserve the cars original appearance, is safer than the typical wash, as well as helps preserve resale value.

Competitive Analysis

Through the competitive analysis I was able to start determining that there is a market for this service, but still a need to take it a step further. There are a few companies that do mobile servicing such as Spiffy or Wash on Wheels, though they mostly service smaller areas and there is much room for opportunity and app creation.

Interviews

Through user interviews it was found that each user has gotten their car detailed on a consistent basis ranging from once every 4 months to at least once a year. The main reason for users getting their car detailed is to have a general deep clean on their car, as well as to have the satisfaction of always being able to drive around a clean and new feeling car. Most users had found their car detailing service through a quick google search, drive-bys, or through neighborhood group pages. Then in order to set an appointment each user found that they had to call them on the phone and schedule appointments anywhere from two days out to two weeks out. The average price users were willing to pay for this service was between $75 - $200 depending on services included in the detailing and each user did admit that they would be willing to pay more for a service that came directly to them which would add flexibility and convenience.

Persona

From the interviews I was able to create a persona that represented the average users and their needs for car servicing and convenience. Calvin helped to create a starting point for setting goals and being able to provide for the needs of a user.

Planning

Ideation + Storyboarding

For this case I already had a basic idea of what I was wanting to create, so I did the ideation and story boarding in the same process through the crazy eights drawing method. For this process I took a few rounds of drawing to come to this final storyboard that walked through the process of how a user would be booking a service form start to finish.

User Flow

The next step was to create a user flow from the story board. This process helped walk me through the minimum amount of pages needed for the users journey in setting up a car detailing appointment.

Designing

Low-Fidelity Wireframes

The storyboarding was the first step leading into creating some low-fidelity wireframes for an initial usability testing. This was a quicker way to make sure that the user flow worked and made sense to users before focusing on the design of the wireframes.